Philips Health - Portland & Memphis, U.S.A.
Philips HealthWatch
A little more action
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Unlike other wearable health tech - like the Fitbit or Apple Watch - the Philips HealthWatch focusses on heart-health.
To show the product’s heart healing powers, we used the worst possible heart-health ambassador: Elvis Presley.
The idea was simple: the Philips HealthWatch can’t save Elvis, but it can save his successor: the Tribute Artist.
The campaign centres on Keith Hart, a software engineer who dreams of being an Elvis Impersonator, but is held back by poor cardiovascular health.
We gave Keith 5 weeks to transform himself from overweight ‘IT guy’ to singing star, using the HealthWatch.
With the help of Philips health services - and champion Elvis Tribute Artist mentor Dean Z - Keith proved that small steps are sometimes all you need to revolutionise your life and health. What’s more: the King lives.
