Deloitte Digital, London
Diversify your feed
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Social media ‘bubbles’ are a problem
Filled with familiar voices and agreeable opinions, these digital echo chambers gradually deprive us of perspective and nuance. That’s why we made #DiversifyYourFeed.
A plugin that analyses your Twitter following list and makes suggestions for a more gender-balanced feed.
The plugin launched at Women of Silicon Roundabout, a conference dedicated to amplifying female voices in tech, the plugin-cum-social-initiative exploded. In only 3 days:
1,800+
shares using #diversifyyourfeed
17,000+
website visits
What’s more, major players - like Cindy Gallop, Annie Parker and Tara Hunt - took part and spread the word. Version 2.0 of DYF integrated non-binary and gender nonconforming folk into the plugin, with more to come.
