Babylon Health - London
Don’t ask the Internet
Ask Babylon Health
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Babylon is a revolutionary health app that enables you to video call a real Doctor in minutes. But this 21st century medical miracle suffered from a very modern problem.
Symptom Googling has lead to a ‘cyber-chondria’ epidemic.
1 in 20 internet searches being health-related has resulted in mass misdiagnosis. The cure is Babylon.
To launch the app, we poked fun at the melodramatic diagnoses people imagine when they ask ‘Dr Google.’ The campaign ran across London in press, digital & OOH.
+31%
Increase in app Downloads in week 1 of the campaign.
+49%
Increase in registrations during week 1 of the campaign.
76%
Percentage that saw the ads & would consider using Babylon.
